BRAND
PRESCRIPTION
The DR. BRAND Prescription is a tailored report that assesses the current health of your brand and outlines clear, actionable steps for improvement.
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It distils global branding theory into a format that’s easy to understand and apply—specifically designed to meet the needs of Australian small businesses.
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Consistency builds brand trust. And people buy from brands they trust. The DR. BRAND Prescription is a fast, effective way to strengthen your brand and grow your business with confidence.
PROCESS
SYMPTOMS
DIAGNOSIS
BRAND SCRIPT
DR. BRAND's custom tool analyses the tone and visuals of your website and socials, providing a brand a health score out of 100.
​The brand health score forms the foundation of your business' BRAND ARCHETYPE (brand personality). ​Your brand will be aligned with one of four archetypes, a framework for the style of communication recommended to attract the desired audience. The report provides examples of best practice businesses to inspire future branding.
The brand archetype is the framework that dictates the recommended adjustments in colour palette, logo, values, font and tone of voice. The report will clearly outline the exact changes needed to improve the brand health of your business and set you up for greater consistency and success.
ARCHETYPES
We have formed four brand archetypes—personality frameworks that guide all branding decisions, specific to small businesses. Once our tool has analysed your website and socials, we can determine which brand type best represents your business. ​
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Imagine you own a chocolate business, here is how the four archetypes influence imagery choice, tagline, typeface and font colour.
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COMMON QUESTIONS
How long does the report take?
The report will be delivered within the month of purchase.
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Will you be able to make the recommended changes?
We have partnered with a trusted small business creative agency, that will provide you with global standard designs and copywriting, at fixed prices.
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How does the diagnostic tool work?
Unfortunately we cannot give away our IP, however the tool assess all visible brand elements across your business' website and social platforms.
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What if I want a specific brand archetype?
Our process is designed to diagnose the brand archetype that naturally emerges from your existing branding, so we cannot offer a specific brand archetype treatment at this point. This ensures alignment with your current brand identity and makes implementation more seamless and cost-effective.
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Can I share the report?
You are welcome to share the report with internal stakeholders, but to protect the integrity of information and tool, as well as other customers who pay for their report, we ask you not to share publicly or with external agencies.