SOCIAL
STRATEGY
Your business’s social channels are its digital storefronts. Consistency in visuals, colour, typography, tone of voice, and posting frequency is essential to building a brand your audience can trust.
​
Let DR. BRAND develop a cohesive organic social content plan tailored to your business’s Meta channels — because people buy from brands they trust.
INCLUSIONS
​Every social strategy begins with a review of your business' Meta channels, followed by a tailored, on-brand three-month organic content plan — delivered as an easy-to-navigate PDF via email.
PHOTOGRAPHY
Each post includes a suggested image description, which you can capture in-house or outsource. DR. BRAND will identify a photography style that best represents your brand.
CAPTIONS
DR. BRAND will assess your existing tone of voice across your website and social channels, applying it to all captions to ensure a consistent message across platforms.
TEMPLATES
Includes three editable Canva templates designed in your brand colours and fonts — ideal for quote posts, graphics, or third-party content that may sit outside your core visual identity.
COMMON QUESTIONS
​
What is 'organic' socials?
Organic social media refers to unpaid content shared through your business’s social channels to engage your audience, build brand awareness, and foster long-term connection without the use of paid advertising.
​
What is Meta?
Meta is the umbrella company for Facebook and Instagram. The content has been suggested for these two channels, however you are welcome to adapt it for other social channels, such as LinkedIn or X.
​
Are Instagram and Facebook stories included?
Stories are available to a viewer for 24hrs, therefore are used to post timely content that we cannot predict you will need to post. Therefore you will be responsible for story content.
​
Who posts the content?
To keep your costs manageable we provide the detailed plan on what to post, but leave the posting up to you and your team. This allows you to be flexible with the days of the week and time you post, that best works for you and your business.
​
When should we post?
We recommend posting on weekdays as they have higher engagement levels, however you are free to post on the days and time that best work for your business. You may choose to have set days every week, or be less prescriptive.
​​​